Birds Aren't Real: If it flies, it spies!

A satirical movement claimed birds were government drones. It went viral, blurred lines between fiction and fact, and reminded us just how real birds (and their threats) actually are.

Lifting the Lid on Bird Hides: Australian Edition

[Estimate read: 4 minute] We’re all for ‘chasing’ birds, but sometimes the best way to see them is to stop, be patient, and let the birds come to you. That’s where Australian birdwatching hides mak...

The New Global Bird List Is Here

It didn’t make front-page news, but it probably should have. On June 11, 2025, the bird world quietly did something huge. For the first time ever, scientists, bird organisations, and app-makers fr...

How One Tweet Nailed the Rise of Birding

[Estimated read: 4 minutes] It started with a simple, throwaway tweet (twitter days!), the kind you’d usually scroll past. But this one was different. It was funny. Strangely accurate. And for hund...

Birds & Brains: It’s All In Your Head!

[Estimated read: 4 minutes] You already know the feeling. That shift when you're out birding, scanning the landscape or following a call. Your focus sharpens, your pace slows, you stop. And somethi...

Back to the Field - A Lyfer Initiative: Community & Getting Back to Basics

[Estimated read: 2-3 minutes] As one of the first birding lifestyle brand, we started Lyfer with a bold vision, to create a brand that proudly represents the full spectrum of birding communities an...

More Than Merch - We Stand for So Much More - Part 2 of 2

[Estimated read: 5 minutes] Part 2 and the final chapter in the More Than Merch Avian Journal series brings together the full crew of LYFER’s manufacturing partners. From day one, we set out to bui...

Birding, Reimagined: The Modern Birder, Defined (according to us!) - Part 2 of 2

[Estimated read: 4-5 minutes] In Part 1 of 'Birding, Reimagined', we explored how birdwatching is reclaimed, restyled, and redefined all around the world. No longer confined to outdated stereotypes...

More Than Merch - We Stand for So Much More - Part 1 of 2

[Estimated read: 5 minutes] Let’s be real, plenty of brands slap a bird on a T-shirt and call it a day. That’s easy. That’s why there’s so much ‘bird merch’ out there. But LYFER? We’re not just mak...

Part 2: Predators of the Golden-shouldered Parrot - A Battle for Survival.

[Estimated read: 5 minutes] This is the second article in our Avian Journal series.  Where we’re continuing to shed light on the challenges facing the endangered Golden-shouldered Parrot conservati...