The Story of Lyfer

The idea of Lyfer officially fledged in the Spring of 2023.

The idea of creating a lifestyle brand for Birding started when I rediscovered my passion for birds during lockdown in early 2020. (Along with probably a million other lockdowners who needed a distraction). 

My love, respect and awareness for birds started when I was a kid. My uncle Doug, who knows birds like no one else, first took me on bird walks and showed me the incredible world that exists in nature. He’s still a huge part of my journey with birds, always inspiring and teaching me more.

With my passion for birds and bird-watching, my partner and I (he had no choice) spent the next 4 years exploring our inner urban surroundings and less ventured parts of the world, which uncovered a world of birds that us humans now inhabit.  Birds are our biggest and most rewarding life distraction.

Like many of us, taking a walk outside, whether it was within an urban jungle or venturing out to the countryside to reset from life's pressures, we also realised the vitality to our mental health and well-being.  For us, beyond the thrill of discovery, we also found the perfect activity that had us ‘disconnecting and reconnecting’. 

As we proudly shared our love for birds with friends and family, we quickly realised the judgement that came with 'coming out' as birders—the assumption that all birders were loners, oddballs, or introverts. Maybe we are, but that’s okay! We believe embracing uniqueness is one of life’s most important things, and it’s now a core part of our brand ethos, Individuality.

Birding has long had its stereotyped but we know that the perception has changed,  we are a fast-growing, diverse community and this movement now fosters an inclusive, on-trend, and stigma-free lifestyle choice.

So it makes sense to bring Lyfer to you, most popular outdoor activity or lifestyle choices have a strong brand to represent their passion, so why shouldn’t birding? 

There was nothing out there that I could find that combined my love for birds, fashion, and a true commitment to the environment.  Surrounded by a team of friends who shared my belief, we spent months on months creating the vision for Lyfer and here we are today.  Lyfer is born (fledged) and I am excited to see where this next chapter takes me and all those who join me for this adventure.  

Embrace the outdoors, protect birdlife, nurture yourself, and help raise awareness for birds. 

Welcome to Lyfer.