"You never know where a profound moment of change will come from.  Sometimes, even a moment as unexpected as bird poo can shape the very ethos that defines us. " - LYFER

From Poo To Purpose. BIRD POO! It may seem unusual to build a brand around this unpleasant inconvenience, but we own it with good reason!

Here at Lyfer, we proudly own it, because it’s not just any bird poop; it’s our BIRDMARK, and it’s at the heart of what we’re about.

Across many cultures around the world, bird droppings have been seen as a symbol of good luck, wealth, and even a blessing to that special individual who receives the poop. In some places, it’s believed that bird poop falling on you is a sign of fortune to come - talk about a lucky surprise!

While most people might cringe at the thought of bird droppings, in the world of Lyfer, we’ve flipped that narrative.  Bird poo is more than, well, bird poop, it represents something deeper. It’s a symbol of courage, as birds fearlessly journey across vast distances. It brings happiness, reminding us to find joy in the simple moments. It celebrates individuality, just like no two birds are alike. It’s about release, letting go of what no longer serves us, and prosperity, a symbol of abundance and good fortune in many cultures.

So, yes, bird poo is our symbol and you'll see it both bold and subtle across all of apparel, accessories and packaging. We hope you see it as your symbol too, one that identifies us all as a community that cares for wildlife, our planet and each other.