Avian Journals

C.H.I.R.P - The Ethos of Lyfer

Lyfer is built on five core values, inspired by the brilliance of birds, they shape and inspire everything that we do. Courage We take inspiration from the fearless nature of birds, who seek to emb...

Birding - Nature’s Coolest Secret

About 10 years ago, Esquire magazine wrote an article about Birding, suggesting and predicting that in the future (NOW) Birding may have a renaissance. Who would have thought that it took a global ...

Aussie Bird Count 2024

Every year around the world, people who care about the planet take a moment to count birds. From October 14th-20th, the annual Aussie Bird Count takes place, an event that’s been running for about ...

The Modern Age of Birding

If there is one lifestyle, hobby or pastime that has shaken off its stigma for being 'uncool' and 'boring', it has to be bird-watching. How things have changed! Birders have ongoingly received judg...

The Birdmark - the Story of the Lyfer Logo

BIRD POOP! You wouldn't ordinarily build your entire brand around this unpleasant inconvenience, but we have. There's a popular ancient belief that bird poop brings good luck and prosperity. Yes, t...

Our Calling - It's all about the Birds!

LYFER is a lifestyle brand, we also like to think of it as a movement too. One that is dedicated to inspiring and empowering you to live your fullest unique lives, while championing the importance ...

How Lyfer Started: Building a Brand for Bird Enthusiasts

A few years ago, a curious Pied Currawong visited the founder's city balcony, sparking a moment that would change their life forever. The world they navigated became one shared entirely with birds....