The Birdmark - the Story of the Lyfer Logo

BIRD POOP! You wouldn’t usually build an entire brand around this unexpected inconvenience, but we did and we want you to be part of it.

There’s a long-standing belief that bird poop brings good luck and prosperity. Sure, for many, it’s still an unwelcome surprise, but let’s reframe it as an unexpected blessing. So, what is the Lyfer logo meaning? More than just a symbol, it represents a modern birdwatching brand built on freedom, individuality, and seeing life differently. Birds symbolise potential, and even their most random acts, like pooping, are seen in some cultures as a sign of fortune and opportunity.

Across global traditions, bird poop represents Courage, Happiness, Individuality, Release, and Prosperity, the core values that shape LYFER. This isn’t just bird poop to us; it’s a BIRDMARK, a symbol of luck, boldness, and the joy of embracing the unexpected. It’s a reminder to own who you are, embrace the outdoors, and never take life too seriously.

The Bird Poop Superstition – Fun Facts & Myths

• The belief that bird poop brings financial fortune is thought to have originated in Russia, but it’s a superstition shared across many cultures.
• In Turkey, bird poop is considered an omen of good luck and success.
• Many Catholics and Italians believe bird droppings are not just lucky but a divine gift from the gods.
• Some sailors used to think that if a bird pooped on their ship before setting sail, it meant safe travels ahead.

Wear the Birdmark, Wear Your Passion

Wearing the Birdmark is about more than luck, it’s about making a statement. Just like any lifestyle brand, you define what it means to you. We are creating a modern birdwatching brand. Whether you’re a lifelong birder, an outdoor enthusiast, or someone who sees the world differently, the Birdmark represents your passion, your individuality, and your connection to nature. It’s more than a logo; it’s a movement.

Wear the Birdmark. Embrace the outdoors, protect birdlife, nurture yourself, and raise the awareness of birds.