The Birdmark - the Story of the Lyfer Logo
BIRD POOP! You wouldn't ordinarily build your entire brand around this unpleasant inconvenience, but we have.
There's a popular ancient belief that bird poop brings good luck and prosperity. Yes, to so many of us, it remains an inconvenience, but let's re-label it as an ‘unexpected blessing’.
Symbolically, birds represent freedom and potential, and their poop, are seen as a reminder that luck can come from the most unexpected places, inviting positivity into your day.
Across many global cultures and communities, bird poop symbolises Courage, Happiness, Individuality, Release & Prosperity. It is these free symbols that have created the values and ethos that Lyfer is built upon.
This is not just bird poop to us, it’s a BIRDMARK – and it’s the symbol of LYFER!
Fun Facts/Myths:
The superstition, that when a bird poops on your head is a sign that money is coming your way is believed to have originated in Russia, but is considered to bring good luck or fortune in many cultures around the world.
Turkish tradition also says that bird poop is very good luck, while many Catholics and Italians believe bird poop is not just lucky, but a divine gift from the gods.
