Our Calling - It's all about the Birds!
LYFER is a lifestyle brand, we also like to think of it as a movement too. One that is dedicated to inspiring and empowering you to live your fullest unique lives, while championing the importance of birds, and everything they do for our planet and us.
Our Calling is to:
- Contribute to growing the awareness of bird life and their preservation.
- Re-define the misconceptions of birding as an outdoor lifestyle.
- Promote the importance of birding to support well-being and our mental health.
- Unite and diversify our global birding community.
Central to all of this is the preservation of bird life.
We strive to unite a diverse and inclusive global community, connected by a shared love and respect for bird life and nature, with a commitment to making a positive impact on our world.
