Our Clothing Manufacturers and Their Birds (Part Two)

At Lyfer, every product we create is a reflection of our commitment to sustainability, social ethics, craftsmanship, and nature. But beyond the materials and the design, there’s something even more...

Our Clothing Manufacturers and Their Birds - Part 1 of 2

[Estimated read: 5 minutes] At Lyfer, every decision is intentional. We don’t just create birding passionate apparel, we make sure it aligns with our values. From sourcing materials to ethical prod...

Sink Into Your Environment

[Estimated read: 3-4 minutes] A direct experience with nature has been shown to generate cognitive, affective, and psycho-physiological benefits following stress and attention fatigue. Birdwatching...

LYFER Core Values: C.H.I.R.P – Bird-Inspired Values for Life

Our core values—Courage, Happiness, Individuality, Release, and Prosperity (C.H.I.R.P), were deliberately crafted around the inspiring lessons birds teach us every day. Far more than a clever acron...

Birding’s Big Moment: From Niche to Next-Level Cool

[Estimated read: 3-4 minutes] A decade ago, Esquire predicted birding’s comeback—but who knew it would take a global shake-up to make it happen? Why is birdwatching popular? The barriers to entry ...

Join the Aussie Bird Count 2024 – Counting Birds for Conservation!

[Estimated read: 3 minutes] The Aussie Bird Count is back from October 14th to 20th, 2024. Every year, thousands of people join this nationwide event dedicated to bird counting for conservation. Wa...

Why is birdwatching popular? The Modern Age of Birding

If there is one lifestyle, hobby or pastime that has shaken off its stigma for being 'uncool' and 'boring', it has to be bird-watching. How things have changed! So, why is birdwatching popular? A b...

The Birdmark - the Story of the Lyfer Logo

BIRD POOP! You wouldn’t usually build an entire brand around this unexpected inconvenience, but we did and we want you to be part of it. There’s a long-standing belief that bird poop brings good l...

Our Calling - It's all about the Birds!

At Lyfer, it’s always been about the birds. Our passion for bird life shapes everything we do—our products, our purpose, and our community. This isn't just a hobby; it's a calling. We believe birds...

How Lyfer Started: Building a Brand for Bird Enthusiasts

A few years ago, a curious Pied Currawong visited the founder's city balcony, sparking a moment that would change their life forever. The world they navigated became one shared entirely with birds....