Our Calling
LYFER is a birding lifestyle brand with a mission to redefine what it means to be into birds. We create quality, design-led apparel and accessories made for the outdoors, and for people who see life through a different lens.
We’re here to share the brilliance of birds with the world, while helping protect them for the future. Our four purpose pillars: bringing together the birding community, supporting well-being, redefining what it means to be a birder and raising awareness for birdlife guide us in all we do.
At the heart of everything we do is C.H.I.R.P Courage, Happiness, Individuality, Release, and Prosperity. It shapes our design approach, our partnerships, and how we give back.
We’re proud to be the world's first birding lifestyle brand, created for everyone who feels a connection to birds and nature.
The Story of Lyfer
We’re passionate about birds and dedicated to protecting them. As part of a growing global community, we aim to raise awareness and inspire a broader appreciation for these incredible creatures.
The Lyfer Birdmark
BIRD POOP! It may seem unusual to build a brand around this unpleasant inconvenience, but we own it with pride!
Bird Preservation
At Lyfer, bird preservation is at the heart of everything we do. With bird populations reaching every corner of the globe, it’s a clear indicator of how human activity affects wildlife.
Endangered Birds
Habitat loss, climate change, pollution, and human exploitation have pushed many bird populations to the brink, prompting urgent calls for global action to protect endangered birds and their fragile ecosystems.
Manufacturing Partners
Selecting manufacturers is a challenging yet essential process that requires thorough research, negotiation, and trust. At LYFER, we’re fortunate to have partnered with a collection of manufacturers who support our vision.
Brand Ethos & Purpose
At LYFER, having a strong business ethos is everything to us. It keeps us aligned with our values and fosters genuine connections with our community. Our ethos is built on five key words inspired by the cultural meanings of bird poop: Courage, Happiness, Individuality, Release, and Prosperity.
Lyfer is bird-watching lifestyle brand in Australia offering original, premium & ethically-made apparel and accessories for modern birders.
Join your community
Receive all the latest news from the bird world and us.