Our Calling
LYFER is a lifestyle brand made for people into birds.
We design and collaborate with global artisans to make ethical, design-led apparel and accessories that celebrate the connection between birdlife, nature, and modern living.
We celebrate birds in everything we create, raising awareness through design, story and purpose.
LYFER, as a lifestyle brand, is built around our four purpose pillars:
- Bringing together the birding community.
- Supporting well-being
- Redefining what it means to be a birder
- Raising the awareness of bird life to a wider audience.
At the heart of everything we do is our Ethos.
C.H.I.R.P: Courage, Happiness, Individuality, Release and Prosperity.
It shapes our design approach, our partnerships, and how we give back.
We’re proud to be the world's first birding lifestyle brand, created for everyone who feels a connection to birds and nature.
Manufacturing Partners
Selecting manufacturers is a challenging yet essential process that requires thorough research, negotiation, and trust. At LYFER, we’re fortunate to have partnered with a collection of manufacturers who support our vision.
Bird Preservation
At Lyfer, bird preservation is at the heart of everything we do. With bird populations reaching every corner of the globe, it’s a clear indicator of how human activity affects wildlife.
Brand Ethos & Purpose
At LYFER, having a strong business ethos is everything to us. It keeps us aligned with our values and fosters genuine connections with our community. Our ethos is built on five key words inspired by the cultural meanings of bird poop: Courage, Happiness, Individuality, Release, and Prosperity.
Endangered Birds
Habitat loss, climate change, pollution, and human exploitation have pushed many bird populations to the brink, prompting urgent calls for global action to protect endangered birds and their fragile ecosystems.
The Story of Lyfer
We’re passionate about birds and dedicated to protecting them. As part of a growing global community, we aim to raise awareness and inspire a broader appreciation for these incredible creatures.
The Lyfer Birdmark
BIRD POOP! It may seem unusual to build a brand around this unpleasant inconvenience, but we did!
Lyfer is a bird-watching lifestyle brand in Australia offering original, premium & ethically-made apparel and accessories for modern birders.
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