Our Calling

Lyfer is a lifestyle brand creating quality, design-led apparel and accessories for Modern Birders. We’re here to share the brilliance of birds with a wider audience and help protect them for the future.

We’re here to bring together our growing global community, celebrating the birding subculture and making ‘bird watching’ a proud, healthy, on-trend lifestyle choice.

Everything we do at Lyfer is built on C.H.I.R.P — it’s the heart of our product design, manufacturing, and bird advocacy efforts. It’s what we’re all about. Read on to explore what C.H.I.R.P is all about.

Lyfer. Embrace the outdoors, cherish birdlife, nurture yourself and raise the awareness of birds.

The Story of Lyfer

We’re passionate about birds and dedicated to protecting them. As part of a growing global community, we aim to raise awareness and inspire a broader appreciation for these incredible creatures.

Read our Story

The Lyfer Birdmark

BIRD POOP! It may seem unusual to build a brand around this unpleasant inconvenience, but we own it with pride!

The Birdmark

Bird Preservation

At Lyfer, bird preservation is at the heart of everything we do. With bird populations reaching every corner of the globe, it’s a clear indicator of how human activity affects wildlife.

Our Support

Endangered Birds

Habitat loss, climate change, pollution, and human exploitation have pushed many bird populations to the brink, prompting urgent calls for global action to protect endangered birds and their fragile ecosystems.

Endangered Birds

Manufacturing Partners

Selecting manufacturers is a challenging yet essential process that requires thorough research, negotiation, and trust. At LYFER, we’re fortunate to have partnered with a collection of manufacturers who support our vision.

Our Manufacturers

Brand Ethos & Purpose

At LYFER, having a strong business ethos is everything to us. It keeps us aligned with our values and fosters genuine connections with our community. Our ethos is built on five key words inspired by the cultural meanings of bird poop: Courage, Happiness, Individuality, Release, and Prosperity.

Our Ethos

Lyfer Text Logo

Lyfer is an outdoor lifestyle brand offering a range of apparel and accessories that unite a global community of modern birders and raises the awareness of birds.