C.H.I.R.P - The Ethos of Lyfer
Lyfer is built on five core values, inspired by the brilliance of birds, they shape and inspire everything that we do.
Courage
We take inspiration from the fearless nature of birds, who seek to embrace the unknown. Birds remind us to be bold and rise above the ordinary and do things differently. They inspire us to approach each of our endeavours with the same bravery and determination. With courage, we are committed to creating with a whole lot of passion and purpose.
Happiness
Bird life and bird watching has the ability to bring happiness and boost our well-being, offering each of us the chance to really connect with nature and also encourage a sense of discovery.
At LYFER, we strive to find happiness in everything we do; it's a core part of our ethos.
We want to do our bit to encourage everyone to take a moment to appreciate the beauty of the bird life that surrounds you.
What makes us happy is knowing that we are determined to help grow a global community. We are committed to contributing to growing the awareness of birds to a broader audience, that in turn, will assure the respect they deserve.
Individuality
Individuality is an ethos that draws upon the vast uniqueness of birds. We celebrate the brilliance of being different and unique.
To have a passion for birds has often been viewed as a little ‘unconventional’, but we believe that there’s an incredible strength in that difference. In a world that sometimes pressures us to conform, we proudly want to stand out and encourage everyone to express their individuality.
There’s nothing wrong with being a little “different”—it’s this diversity that drives innovation and creativity in our business and inspires us in everything we do.
Release
Finding a sense of release and freedom through an appreciation of birds can make us feel more connected to the natural world.
Our ambition is to encourage everyone to take a moment to step outside, breathe in the fresh air, and enjoy the presence of bird life and nature.
As a team of passionate birders, we aim to bring the spirit of release into our business, fostering an environment where everyone can thrive and feel a little lighter.
Prosperity
At LYFER, our final and most important ethos is prosperity. Our ambitious vision to change the way the world perceives birding and bird watching we hope will engage a broader audience.
If we succeed, not only will we enhance an appreciation for the natural world but also fosters a deeper commitment to protecting bird habitats and ensuring the prosperity of bird life.
