Endangered Birds Range
The Endangered Range of apparel and accessories is designed to bring head-turning fashion with an important message of bird awareness. As the wearer, you’ve got a role to play. Share the story, spread the word, and help save these incredible birds.
Habitat loss, climate change, pollution, and human impact have taken a toll on bird populations, pushing many to the edge. You can read more about it here. It's a wake-up call for all of us to take action. Let's protect these incredible creatures and the delicate ecosystems they call home. Fashion is a powerful tool for storytelling. If we’re going to draw attention to ourselves through what we wear, why not make it count? This why we created the endangered range of bird apparel.
Where (Wear) Fashion Meets Conservation
The Endangered Range is about wearing something with purpose, starting conversations, spreading awareness, and making a statement that matters. Our team designs each piece in this collection, working closely with our global textile manufacturing partners to bring it to life. They guide us on materials, design, and production techniques. This ensures our apparel meets the highest standards of quality, durability, and sustainability.
Thanks to the hard work of conservation groups and people all around the world, we’re making strides to protect bird species from extinction and protect their vital roles on our planet.
Our team designs each piece in this collection and collaborates with our global textile manufacturing partners to bring it to life. They guide us on materials, design, and production techniques to ensure our apparel meets the highest standards of quality, durability, and sustainability.
"This is a genuine call to action to raise awareness, spark conversations, and, with your help, support their survival." Josh, Lyfer Co-Founder.
This page shines a light on the Critically Endangered birds that have inspired our Endangered Range designs, keep checking back in to see what we share. With upcoming seasons, we will continue to release new ranges of originally designed tees, each telling a new story about the birds that need our help.
Every detail of our apparel is intentional. The Endangered T-shirts feature an internal QR code tag. Scan the code to access valuable resources, discover at-risk species, and inspire others to get involved.
Our unmistakable Birdmark logo is embroidered on the left shoulder, a signature detail of Lyfer apparel. Why the shoulder? Because our Birdmark is inspired by bird poop. We believe birding isn’t just something you do; it’s something you carry with you, bird poop and all!
We’ve established the Lyfer Endangered Bird Fund to support groups dedicated to preserving bird life. 10% of all sales from the Endangered Range go to organizations working to conserve endangered birds.
Endangered Species
The Golden-shouldered Parrot is one of Australia’s most striking and rare bird species, known for its vibrant colours and unique habitat in the woodlands of Northern Queensland.
Unfortunately, this beautiful parrot is critically endangered, with fewer than 1,000 individuals believed to be remaining in the wild. The primary threat to the Golden-shouldered Parrot is habitat loss due to land clearing for agriculture, which has significantly reduced its natural range. Additionally, the species faces challenges from wildfires and invasive species, all of which put pressure on their fragile population. Their limited range, combined with the destruction of their nesting areas, makes their future uncertain unless serious conservation efforts are made.
Some key conservation groups working to protect the Golden-shouldered Parrot include Birds Queensland, the Artemis Nature Fund (now the Conservation Partners), and various local wildlife organisations. These groups are committed to addressing the key threats to the parrot’s survival, such as habitat destruction from grazing, invasive species, and fire management.
Conservation Partners, in particular, works to rehabilitate the bird’s habitat by restoring grasslands and managing fire risks, while Birds Queensland advocates for stronger conservation policies and monitoring the species' population.
At Lyfer, we're proud to collaborate with Conservation Partners to help raise awareness about the Golden-shouldered Parrot and support their efforts through our Endangered Range. By contributing a portion of sales to these partners, we are not only helping fund vital conservation work but also empowering you—our community—to play a direct role in ensuring the survival of this incredible species. Together, we can make a meaningful impact on protecting these amazing birds and their habitats.
Lyfer is an outdoor lifestyle brand offering a range of apparel and accessories that unite a global community of modern birders and raises the awareness of birds.
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