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BIRDS AREN'T REAL

The claims and story behind the movement

WELCOME TO LYFER

A BIRDING LIFESTYLE BRAND

SPECIAL OFFER - Tee + SOCKS

THE ENDANGERED BUNDLE

our ethical manufacturing partners

the story of our makers

LYFER T-SHIRTS

TEES FOR MODERN BIRDERS

AVIAN JOURNAL

LIFTING THE LID ON BIRD HIDES: OZ EDITION

We’re passionate about birds and dedicated to protecting them. As part of a growing global community, we want to raise awareness and inspire a broader appreciation for these incredible creatures.

Lyfer is an outdoor lifestyle brand that offers quality, design-led apparel & accessories for Modern Birders.

Our Calling
5%
BIRD
FUND

We’re donating a portion of all sales from our apparel and accessories to help protect bird life.

Our Pledge

Avian Journals

Main Image of Birds Arent Real Article
Culture

Birds Aren't Real: If it flies, it spies!

A satirical movement claimed birds were government drones. It went viral, blurred lines between fiction and fact, and reminded us just how real birds (and their threats) actually are.

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Cover Image of two birders with the backdrop of the Edithvale-Seaford Wetlands Discovery Centre
Community & Lifestyle

Lifting the Lid on Bird Hides: Australian Edition

[Estimate read: 4 minute] We’re all for ‘chasing’ birds, but sometimes the best way to see them is to stop, be patient, and let the birds come to you. That’s where Australian birdwatching hides mak...

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The New Global Bird List Is Here
Bird Awareness

The New Global Bird List Is Here

It didn’t make front-page news, but it probably should have. On June 11, 2025, the bird world quietly did something huge. For the first time ever, scientists, bird organisations, and app-makers fr...

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